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Watch What You Say

Posted on April 19th, 2013 by The PointBurst Team

Social media is a sensitive platform for communication. Everything that a brand says online, whether to happy or to dissatisfied customers, is archived for public scrutiny. If you are a small or a large business, make sure that you have … Continue reading

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Social Media Marketing Makes Money

Posted on April 18th, 2013 by The PointBurst Team

  Despite stagnant economic growth, more than half of small businesses surveyed by Manta reported successful first quarters, along with optimism for the second. This is partly due to their increasing usage of social media marketing and its significant return … Continue reading

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Social Media is Moving Towards Music

Posted on April 17th, 2013 by The PointBurst Team

Social media has been abuzz lately with the anticipated launch of Twitter’s new “music discovery application,” which some had believed would be released around Coachella 2013 (which starts today).  Music.Twitter.com is just a black screen with the words coming soon … Continue reading

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Taco Bell Living Más via Social Media

Posted on April 10th, 2013 by The PointBurst Team

In a time when the vast majority of of people, brands, and companies utilize social media, accounts can become lost in the sea of 140 characters, Facebook likes, filtered images, and 7 second video loops. One company that has emerged … Continue reading

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What Business Can Learn From American Idol

Posted on April 4th, 2013 by The PointBurst Team

American Idol is in the midst of its 12th season and is still one the highest rated shows for the 18-49 year old age group; however, the show has been on a steady decline with a year-over-year drop in viewership … Continue reading